Why content strategy?
"In the web industry, anything that conveys meaningful information to humans is called “content.” Every website has content. Companies with three-page websites probably only need a writer. But those with hundreds or thousands of pieces of online content need someone who can stand back and figure out what all that content should communicate. They also need someone to decide how best to communicate it, who should make it, and so on—a sort of combination editor-in-chief and air traffic controller. They need a content strategist. Done well, content strategy: • Helps companies understand and produce the kind of content their target audiences really need. • Allows organizations to develop realistic, sustainable, and measurable publishing plans that keep their content on track in the long term. • Cuts costs by reducing redundant or extraneous publishing efforts, while increasing the effectiveness of existing assets. ..." — Erin Kissane in The Elements of Content Strategy
We understand what good content is
We have the patience to nurture every project to success
We conform to industry best-practice solutions
We engage our clients with integrity